Who We Serve
Real Advice for Everyday People
Below are some client types that we’ve been able to move the needle for. If any of these stories resonate with you, we’d love to hear your story.
Art and Sandy both led successful careers and never felt they needed a financial advisor until they recently retired. Art is doing some part-time consulting and they have been living on some of their savings, but they feel they need more advice around the timing of their Social Security and where to pull funds from when Art stops working. They are also wondering if they should be making some Roth conversions while their income is lower but they want to avoid IRMAA.
Rob and Karen just paid their last college tuition check, but Rob’s mom is in declining health and may need more assistance in the near future. They have been working with a financial advisor at a large brokerage firm for several years, but most of their meetings revolve around the firm’s latest market forecasts or reviewing recent performance. They want to know if they will be able to retire in 7 years and whether they should focus on paying off their house or put more towards retirement savings. They would like more “big picture” advice.
Fred has managed their investments and handled the family finances since he and Nancy got married after college. His biggest concern is what Nancy would do if something happened to him. Nancy would like to become more educated on financial matters because it’s all a little overwhelming for her. Fred would like to find a financial advisor that he trusts that would work well with Nancy long-term and also help him avoid major mistakes.
Ginger lost her husband, Tom just last year. She is considering downsizing her house and doing more traveling. Ginger has continued working with their long-time financial advisor, Jack after Tom passed but is considering a change. She doesn’t feel heard and Jack often talks over her head. When Ginger asked if she may have to pay taxes on the sale of their house, Jack said “ask your CPA”. She would like to find a financial advisor she can relate to that can provide more complete advice.
David owns a successful construction company and Amanda is an attorney at a large law firm. Amanda’s stable income has allowed him to take some risks that have paid off, but he doesn’t know if he has the desire to continue to scale things as it is becoming a more competitive market and more difficult to attract and retain good talent. He has gotten some offers to sell from some competitors and is starting to get interest from private equity. Because he has been hyper-focused on growing the business, they haven’t saved much for retirement and the business sale would need to fund a long retirement as he can’t see himself working for anyone. He doesn’t want to make a mistake and has a team of professionals, (accountant, attorney, insurance broker) and would like to find a trusted financial advisor.
01
Explore: Getting to Know You
We begin with a conversation focused on understanding what prompted you to reach out and what you hope to accomplish. While financial details matter, our primary role at this stage is to listen so we can fully understand your goals, concerns, and priorities.
You’ll also learn how we are compensated, helping you determine whether our services are the right fit. By the end of this meeting, we should both have clarity around logical next steps.
02
Assess: Understanding Where You Stand
Prior to this meeting, we gather the information needed to properly assess your situation. We then evaluate how well your current financial picture aligns with your stated goals and priorities.
During this step, we introduce your Financial Life Dashboard™, highlighting key strengths, weaknesses, opportunities, and risks. You’ll gain a clearer understanding of your overall financial position and what it’s like to work with our firm.
03
Plan: Designing a Clear Path Forward
Once we’ve mutually agreed to engage and defined the scope of our work together, we develop specific, actionable recommendations tailored to your goals.
When we present your plan, we explain not just what we recommend, but why each recommendation is in your best interest.
04
Implement & Review: Ongoing Guidance
With a plan in place, we help implement the agreed-upon strategies and coordinate with trusted professionals such as estate attorneys, insurance specialists, and tax advisors when appropriate.
We meet with you regularly to monitor progress, review results, and adjust your strategy as life, goals, tax laws, and markets change, providing ongoing guidance and peace of mind.